The Trending Blogs is an editorial publication about paid media, artificial intelligence, marketing technology and web performance, written for the people who actually run these things inside small and mid-sized businesses.
Why this exists
Most marketing writing is produced by people who have read about marketing. Very little of it comes from someone who logged into an ad account that morning.
That gap is why this site exists. Everything published here is meant to be usable by someone with a budget, a deadline and no patience for theory: what the numbers actually are, what to change first, and what to ignore.
What we cover
- Paid media: Meta and Google Ads strategy, budgets, benchmarks and campaign operations
- AI in marketing: what genuinely works in production, and what is still a demo
- Web and technical performance: site speed, Core Web Vitals and WordPress
- Small business operations: automation, analytics and the systems behind the marketing
Who writes here
The Trending Blogs is published by StoryROI, a paid media agency that manages Meta and Google Ads campaigns for franchise and local service businesses across more than 18 US markets.
That matters for one reason. The benchmarks and recommendations here come from live accounts rather than from other people’s articles. When a cost per lead or a conversion rate is quoted, it is a number someone here has actually paid for.
We also publish selected contributors working in the same fields.
Editorial standards
- Every article is reviewed before it is published.
- Articles must be original and on topic for this publication.
- Contributors are expected to write from direct experience of the subject.
- Where a figure is quoted, the source of that figure is named in the article.
Contributing
If you work in paid media, marketing technology, AI or web performance and want to write for The Trending Blogs, the submission guidelines are on the Write an Article page. Submissions stay pending until they have been reviewed.